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Branding & Packaging for Bianca Sciuto by…

Branding & Packaging for Bianca Sciuto by Both


Branding & Packaging for Bianca Sciuto by Both


Branding & Packaging for Bianca Sciuto by Both


Branding & Packaging for Bianca Sciuto by Both


Branding & Packaging for Bianca Sciuto by Both


Branding & Packaging for Bianca Sciuto by Both


Branding & Packaging for Bianca Sciuto by Both

Branding & Packaging for Bianca Sciuto by Both

Brunswick-based designer Bianca Sciuto explores the intersection of interior, spatial and object design through her creative practice. When approached to create an identity for Bianca, Both was inspired to push the boundaries of a conventional identity to create something that would reflect Bianca’s experimental approach.

Moving away from the idea of what a logo is or should be, the typographic component of the identity revolves around the application of various letter widths, meaning each time the brand appears it is made from a unique combination of letters. The bold typography is contrasted with visual elements taken from within Bianca’s work, applied as a pattern to tissue papers and stickers. This creates a brand experience that can be tailored  depending on the application; from object packaging to client correspondence.

Both (formerly Mildred & Duck) is a branding and visual communication studio co-founded by Sigiriya Brown and Dan Smith in Melbourne in 2010. Their approach is simple; a genuine interest in the people and companies with which they choose to work leads to thoughtful and relevant design outcomes.

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