ZOHO: The Most Successful SaaS Company You May Have Never Heard Of

I had the chance to attend Zoho’s annual analyst day which it held in Austin, TX, a few months back. I have been remiss in writing this up, but honestly, COVID19 and a few other things got in the way of knocking it out. Rather than give my readers a specific take on what I […]

Zoho Remotely: Maintain a productive working environment, no matter where your team is based.

How Zoho Remotely can help you maintian a producting working environment, during the era of remote working. As governments pass stringent social distancing restrictions and current situation forces employees to work from home in order to mitigate the spread of the COVID-19 pandemic, business as usual is no longer usual. Organizations suddenly have to support […]

What is a CRM and why does it matter for your business?

A CRM (Customer Relationship Management) is a company-wide business strategy with a core philosophy: Put the customer first. It is designed to enhance efficiency, reduce costs, increase customer loyalty and ultimately revenues and profitability. Apparently, customers are important as no business exists without its customer base. Therefore, the way a company manages its customer database determines […]

Scaling your customer experience

Whatever your small business does, if your product or service is popular, your business will grow – and potentially, quite quickly. While that’s an exciting proposition and deserved reward for all your hard work, when scaling your business there are various considerations with regards to your customer experience (CX). With a growing business comes a […]

7 questions to ask before choosing a CRM system for your business

The effects of the pandemic continue to heavily affect the way companies produce and operate. From interactions with clients and data centralization to process automation and proper reporting, it has become more vital than ever to move from the era of handy spreadsheets and simple contact management systems to online operating systems. Some questions to […]

Digital Transformation in the era of COVID-19

Digital Transformation your Path to Success From businesses transitioning to remote work, to general lockdowns and stay at home orders, no one was fully prepared for what the world is facing almost a year now. The COVID-19 pandemic has changed dramatically not only the way we live but the way businesses operate as well. In […]